MARKETING OBJECTIVE
Our task was to increase web traffic, establish SEO and generate leads
STRATEGY
Our first goal was to create a strategy that would increase web traffic, keep users engaged, and persuade users to download content, while tracking analytics from every level of the campaign. The Loftus creative team produced short form videos, financial guides and checklists. After a website audit, we formatted the on-site SEO then submitted a sitemap to the Google Search Console. Our team set up the ad account, analytics, and marketing funnel that would run and automate each process of the campaign. The marketing funnel would be used to monitor the campaign at each level.
MEDIA PLANNING
Once the campaign we set, users would click on an ad, visit the site, download a guide or checklist, then be automatically added to a drip campaign. Creating a small series of videos and releasing them over time allows us to retarget users who have viewed pervious video ads. We then could created lookalike audiences on both Facebook and Google that would target a new customers.
RESULTS
Facebook's average CPM (Cost Per 1000 Impressions) in 2021 was roughly $11.54. Our campaign managed to have a CPM of only $6.20 with over 1k average monthly clicks, at $0.12 per click.
